A website is recognized as a ‘perfect employee’, as it effectively performs multitasking, tackles thousands of prospects at once, and only limited to what one demands from it. Let’s dig up a little deeper. It is open all days of a week, all year long, and sticks to the job without calling in sick or reporting late to work. It does whatever it’s told to do while pulling in sales, leads, and opting-in like the clockwork.
It is important that your website not only speaks it all about your work to your existing patients but also to the potential ones because after a person finds your medical business website, there are only three possibilities that exist. The first one, they could click away without contacting you. The second one, they can ask for a one-time appointment and never come back. The final one, they can be one of those patients, who could use your services for years to come.
Latest studies claim that the average time length a patient remains at a doctor’s office varies from 3 to 10 years. This depends completely on the local competition and area or region of the country.
Medical practice falls in a “Repeat Business” focused industry, which ultimately makes medical marketing investments a long-term affair. No instant return should be expected, and failure to effectively conduct its marketing can lead up to no profit opportunities at all.
A plethora of associated costs are linked to a medical practice such as rent for the office space, overhead, utilities, employee salaries, and many more expenses. Each of these bills come due every month regardless of how many patients schedule their appointments.
There are great chances that the first, second, or even eleventh patient might not enable you to get out of the red. The more patients you attract, the greater are the chances of your profit to not only just pay the bills for your physical location, but also to expand your living standard.
So, through the approach of using our marketing techniques, we can strategically make your practice reach its intended goals and objectives. We know that you may want to know exactly how many new patients will come through this approach. Well, it requires an ongoing investment in your website and off-site backlink strategies. Determining if the process is worth, it needs a long look at the return on investment that you receive from the medical marketing efforts.
The actual count of patients for an appointment completely depends on various factors, including location, doctor reputation, the area of expertise, experience, convenience, and competition in the area. Our approach also affects this, but it is a long-term process that includes complex strategies to push your online presence towards the top spots of different search engine result pages while creating recognition in the local community of those who seek medical care.
With the help of our knowledge and experience in building the marketing strategies, we have assisted many doctors to improve their online visibility by enhancing their site’s search engine page rank and increasing its stream of interested traffic. Both SEO and marketing tactics go through changes all the time and we always stay on the cutting edge to offer you more online visibility thus, more patients.