Social media is regarded as one of the most powerful tools in digital marketing. It offers an opportunity to people and businesses throughout the world to connect and share information with each other intimately and instantaneously.
Recognized as an extremely visible platform, social media demands that every business must follow the established guidelines for its usage. For this, business owners can hire a Social Media Marketing agency that knows how to correctly post information to a public account.
It is not only concerned with posting or having the right knowledge about the rules, but it can also save your brand from public humiliation or backlash in case something goes south on you.
Even if you are able to get a hang of social media guidelines, you’ll still need to ensure that you have the sound knowledge of the ideal ways of using this powerful tool when it comes to branding your venture.
This is why, for your convenience, we’re going to highlight some of the top do’s and don’ts of social media branding.
Here are the top Do’s of SM branding:
Consistency and Regularity
One of the most popular questions asked by brands is, “How often should we post on social media?” Well, there’s no definite answer, but the key is to be consistent. You need to post enough so that you stay on top of your customers’ minds, but not so much that you end upflooding your clients’ feeds.
According to the latest research, the appropriate frequency for every major social media network is as follows:
Facebook - 1 to 2 times daily during the week, and once every day on the weekend.
Twitter - 8 to 12 times on daily basis, but this wholly depends on your audience location.
Instagram - 7 posts each week, which makes it once per day.
You should know that the rules are different depending on the network. Keep an eye on what others are pursuing and always err on the side of caution.
Attention to Timing
Another thing that you must do is to pay attention towards timing. According to your schedule for posting, the levels of engagement you enjoy will be different. There’s a lot of research going on this topic (too much to mention here), but all you need to know is that there are some specific timeframes that work better than others.
Give More Than You Take
Just like anyother relationship, social media is also a two-way street. What this means is that if you want to be a part of a healthy & prosperous team, you must give more than you take. Make sure that you’re using Social Media Marketing services in an ethical & result - oriented way rather than just a mouthpiece for advertisements and clichés.
The best example which could demonstrate the dominance of social media can be found in the airline industry. Many of today’s biggest airlines now use social media to communicate as well as assist weary travelers who are plagued by air travel grievances like flight delays, lost luggage, etc. Now that’s ingenious & intriguing, don’t you think?
Maximization of Profile/Bio
Every social networking platform (like Facebook or Pinterest) where you have a page for your business has a bio section where you can mention pertinent details about your brand & its products. There’s typically room for a picture, short description, location, and a couple of other relevant facts. Make sure that you’re fully utilizing this space.
Your social media bio is often the first gateway for most new & potential customers to your brand. They may see something which you post, land up on your page, and then check out what your company is all about.
By making proper use of these platforms, you can convert the visitors into leads, which will be highly beneficial in increasing your customer base and spreading a word about your brand.
Here are the top Don’ts of SM branding:
Usage of Every Social Network
The list of social media networks is ever growing. There’s Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat, Periscope, Google+, LinkedIn, Tumblr, and tons of other sites. If you’re trying to build a presence on each one of them, there is a possibility that you might not be able to take the complete advantage of these social networks. There simply isn’t enough time or energy to go around each one of them. The smarter move here will be sticking to 3-4 networks that your targeted audience uses and carving out a presence on those platforms.
Hot Button Issues
Businesses are supposed to provide quality products and services to their customers, but sometimes they have been seen pushing around agendas that have nothing to do with their products or services. For example, what good does it do a fast food joint to share content about a violent clash in the country? Or why would it be necessary for a small start-up to endorse a particular candidate for public office? Avoid hot button issues. They’re a big bet in which you might lose a lot more than what you could gain.
There are tons of social media automation tools available on the internet which are very resourceful. However, you have to be a bit careful with their usage. Automation is wonderful for certain tasks, but also has the potential to water down your brand messaging. Avoid going overboard with social media automation and make sure that you’re injecting some personality into everything you post. Savvy users can sniff out automated posts from miles away!
Ignore Comments and Questions
When you develop social media profiles for your brand, you’re automatically opening yourself up to customers. That’s part of the deal. If you’re going to post content, you can’t ignore the feedback or queries which you might get on it. As previously mentioned, social media is a two-way street and you must be willing to engage your followers in meaningful ways. Letting questions go unanswered seems a bit unprofessional, and also gives the impression that you don’t care much about your followers.
In case you haven’t experienced, there’s no value in picking fights or pointing fingers on the social media. While you can choose to do whatever you want on your personal social media profiles, there’s absolutely no reason for a brand to go after someone in front of its followers. It is a lose-lose situation for your business as it makes your firm look like the bad guy.
Social Media: Your Powerful Ally
Social media is a very influential and widespread tool but don’t let these facts scare you. Instead, let them motivate you to make platforms like Facebook, Twitter, and Instagram your biggest allies in branding.