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POC Vs. MVP Vs. Prototype: Which Method Is Perfect For Your Product Launch
Rockon I.T - Blog

POC vs. MVP vs. Prototype: Which Method is perfect for Your Product Launch

  •   Bobby Bedi
  •   Jul 27, 2018

POC vs. MVP vs. Prototype: Which Method is perfect for Your Product Launch

Many business owners struggle to choose a development method between a Proof of Concept (POC), Minimum Viable Product (MVP), and Prototype when creating a full-fledged app. These techniques are being used in the mobile app development process all the time, but many entrepreneurs get confused over the difference between them, thereby using the wrong method for the project.

There’s no denying that building a company from scratch is a labor-intensive and multifaceted process. That’s why it’s essential to consider various aspects and understand these terms before presenting your product to the world. So here we are to explain everything about POC, MVP, and prototype from the ground up. So tighten the reins and let’s dive into the pool of information.

First of all, before building a POC, Prototype, or MVP, you need to give attention to the following:

  • What do you want to verify with this method?

  • Who is your target audience for your product?

  • What product are you trying to validate?

A Brief Introduction to Proof of Concept

Typically, a POC is a small, internal project that helps you validate marketability & your business model and verify if it’s possible to implement a particular concept or idea in a real-time app. The primary motive of developing a POC is identifying potential logistical and technical glitches, which might interfere with the development process later. By using the POC method, you can:

  • Test feasibility and usability of a product;

  • Check a product’s compatibility with the accessible databases and servers;

  • Demonstrate the functionality of your idea;

  • Measure ROI; and

  • Evaluate the marketing demand.

This approach enables entrepreneurs to fully explore and employ emerging technologies, share their knowledge and personal experience with the team, and prove a concept to their clients concerning apps or other products.

An Introduction to Minimum Viable Product

Let’s get just one thing straight: prototypes often influence an MVP to work together, thereby creating a successful and robust end product. In layman’s terms, it is a bare-bones version of your application, which can be used to complete various tasks. After packing the MVP product with the core functionality, it’s launched in the market to figure out whether it has any value at all or not. And if people like this minimum version of your original product, then you will start earning dollars right away.

An MVP product comes in handy when your goal is to appease external users such as investors and early adopters (first customers). This iterative process is designed in such a way so that entrepreneurs can identify their customers’ pain points during the testing (in the market) and find the solutions for them likewise. By using this method, you can verify and approach:

  • Product viability

  • Usability

  • Market demand

  • Product assumptions

A Short Summary of Prototype

While a POC shows the ability to find and resolve a core problem regarding a product or feature, a prototype illustrates how it can be done. A prototype product is a working and interactive visual model of various aspects of your end product that allows you to discover errors, demonstrate user flows, and communicate with your app’s design and navigation. By doing so, you can maximize the efficiency of the mobile app development process.

Simply put, you can interact with this clickable model of your final product to understand how your product will function as well as how you can remove all the discovered issues. Detecting all the mistakes before spending a fortune on coding will surely save you on expenses in the long-run. A prototype product usually includes the following:

  • Paper Wireframes

  • Design/Layout

  • Interactive Wireframes

  • Navigation

  • Working Mockups

  • User Flows

  • Product Specs

POC vs. Prototype vs. MVP: Which Method is best for Your Business?

Keep in mind that minor projects like MVPs, POCs, and prototypes serve as a remarkable turnaround in the mobile app development process. Not to mention, all these three techniques are quick and cost-effective ways to validate a product in a flash. Additionally, there are many other added benefits they offer, including:

  • Eliciting new ideas for improvement;

  • Offering an open involvement of external clients and stakeholder;

  • Enhancing the success of your app launch and more.

So, you must be eager to find out who did win this combat? Well, sorry to disappoint you folks, but there’s no single winner here. All three “POC, MVP, and Prototype” are champions. Since each of them is accountable to carry out a specific task, they can easily be merged with each other and used together. You can choose a technique that suits your product requirements best. On a side note, it’s also possible to combine these three listed approaches and utilize them at different stages of the process.

If you’re looking for reliable and top-notch mobile app development services in California, or its nearby areas to develop an intuitive and robust mobile app for your business, then get in contact with us.


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