In our previous blog post, we covered four of seven top local website optimization tactics which you can use to help your business rank higher in local search results. This week, we are back with the remaining three tactics to help you stay ahead in the game and dominate local search in 2018 and beyond. So, without wasting no time, let’s get started from where we left off!
5. Focus on Online Reviews & Ratings
Both online reviews and customer ratings are crucial for local SEO. They help foster customer loyalty and trust, boost local search engine ranking, and shape overall brand reputation. They are an additional driving force behind your local SEO performance. Businesses these days understand the importance of online reviews from their customers.
According to statistics, around 84 percent of consumers trust online reviews and ratings as much as a personal recommendation, and seven out of ten users are willing to leave reviews and ratings if asked to.
Monitoring and maximizing online reviews across major review sites like Facebook, Yelp, and Google is of utmost importance, especially for multi-location brands. Once your My Business Page is created, try to reach out to your existing patrons and ask them to leave an honest review for your future clientele. This is because online reviews and ratings account for almost 10 percent of local ranking factors.
Getting positive, high-quality, and frequent reviews from your customers improve your business visibility and give your local SEO a massive boost. There are numerous reputation marketing software and tools available online with which you can track, manage, and proactively get customer reviews, including Reputation Loop, Get Five Stars, Trust Pilot, Vendasta, etc.
6. Use Local Structured Data Markup
Structured Data Markup, also known as “Schema Markup” or “Schema.org Markup” is a type of code or microdata that you put on your website to help search engines (like Google, Yahoo, and Bing) provide more relevant, valuable, and useful results to users, including your products, services, online reviews, prices, site links, testimonials, or even entire menus (if you’re running a restaurant or any similar business). Click here to get best-in-class search engine optimization services for your business.
By adding this code, your local search engine listing pops out an additional set of information in the search engine results pages, which significantly increases the organic CTR (Click Through Rate) of your website. It’s a great way to make your website stand out, and possibly rank higher than your competitors.
Even though this technology has been around for quite some time now, local businesses have been very slow in adapting to it. According to research, only 25 percent of local US businesses have websites and only 10 percent of them display prices online. Added to that, only 31 percent of business websites are using this markup – most are just using the basics.
All in all, less than one-third websites are utilizing schema markup properly, despite several indications from Google that structured data makes it easier for search engines to crawl, organize, and display the website content. The good news is that there are some useful tools which Google offer that can help you properly implement the markup on your site, which include Structured Data Testing Tool and Data Highlighter.
7. Measure Store Branding Campaigns for Better Returns
The strategies mentioned above can be a bit expensive, especially for those local ventures which are just getting started with their local SEO efforts. For such businesses, store branding campaigns can prove very effective and efficient.
This is where local businesses can gain a lot from local retail store process automation and reporting tools like Zipline. This tool can be of great use to store managers for setting up campaigns to measure success via subscriptions, inquiries, purchases, footfall, etc.
In addition to that, Zipline also helps in bringing together data and analytics from all channels together, empowering local stores to leverage their marketing collateral from different locations for budget-friendly yet consistent branding and promotions.
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To conclude, implementing these seven local search tactics will definitely give you a headstart on your local competition and in Google Maps rankings. While it’s not necessary that each one of the above-mentioned ploys will make your business rank locally, you can always play around with the tactics to figure out what works for your enterprise and leave out what doesn’t.
At RockOn I.T, we provide top-notch digital marketing services to our clientele in California, and throughout the world. Our dedicated team of digital marketers has considerable expertise in local website optimization and can help optimize your business’ presence in local search engine results. Contact us today +1 (800) 559-5582 to get started on your free Digital Footprint Summary!