Since its inception in 2010, Instagram, a social networking app, has taken the world by storm and is still all the rage. It has been more than 7 years since Instagram acquainted people with the realm of custom sticker hashtags, filters, new stories feature, and other diverse tools. Along with these, it also brought a broad spectrum of opportunities to entrepreneurs so that they can:
With more than 700 million active users monthly and 500 million daily, this state-of-the-art platform isn’t just for personal use anymore. In fact, it is a full-fledged global marketing tool that allows entrepreneurs to humanize their brands, find and recruit talented workers, showcase their services and products, and attract a large spectrum of audience. Despite getting such amazing opportunities and running such a noble venture, many businesses are having a hard time bringing in new clients.
Using an Instagram marketing strategy for your business is not just about updating a post to inform an array of users that you have a new service for them or your new product is on sale. In point of fact, it’s about promoting your products, engaging the target audience, and interacting with them. So, if you are running a business and want to be instafamous quickly, here we have some useful tips that will help you get the real-world results.
After downloading and installing the app, you can easily create a new Instagram profile to set up your business account on this platform. Last year, Instagram unveiled its new business tools, analytics capabilities, and features. These tools allow would-be entrepreneurs to use various services for getting their business recognized and marketing it on this digital platform. Also, Insta makes it easy for their potential clienteles to contact them.
The business profiles have the endless potential to leverage analytic tools, thereby providing more in-depth insights of your content performance and audience. Keep in mind, however, in order to create a business account on Instagram, you will need an existing Facebook page of your brand, company, products, or services.
Instagram rolled out a keyword moderation tool that allows users to monitor and track the comments posted on their posts and links. Simply add a My Posts stream to your dashboard to keep an eagle eye on the comments. By doing so, you can check how many likes and comments your content got and can reply directly to them likewise. Apart from the Instagram insights, many third-party tracking tools, such as Snoopreport and Simply Measured, provide info about influencers, generate customizable reports, track comments & other metrics, and investigate your fellow competitors’ Instagram marketing strategy. By leveraging such tools to their full potential, you can clearly see how many people are interested in your products. Additionally, you can also boost your business’s marketing efforts, increase conversions, and most importantly save time.
Some of the greatest discoveries of all time emanated from the intersection of two different ideas. Just to name a few: Bacon and Eggs, Red and Blue, etc. And as far as Instagram is concerned, its live video feature also has come to fruition with an ephemeral twist, which enables users to record and broadcast their video at the same time. By using this advanced service, they can interact with their followers and viewers on the same video. And when the show is over, both the video and messages disappear without leaving a trace. When you begin a live story broadcast on Insta, the app will notify only a subset of your followers that you are on-screen. Currently, this new feature is reflecting a larger shift in how business owners are using it in the real-time to target influencers, gauge their interest, and broadcast their products.
According to eMarketer, companies using this social media marketing service have driven their product sales with double-digit revenue growth last year. Since Facebook and Insta are correlated, entrepreneurs are using Facebook Ad Manager to advertise their products and target potential customers. You can create Insta ads using these following tools:
There’s no denying that the battle between various social media platforms is getting ferocious. In this regard, Instagram can make a big distinction between getting thousands of potential clienteles and attracting not even a single buyer. From humans to cats & dogs, it seems like almost everyone is active on this platform. According to experts, this social media channel is currently giving the toughest competition to other platforms and winning this uphill battle. Well, to be more precise, let’s take a look at the following stats:
A plenty of users are consistently engaged on Instagram; whether it’s for shopping, watching videos, or updating personal posts. More than 51 percent of active users open this app daily, and around 35 percent check it multiple times a day. Around 70 percent of Instagrammers spend their time searching brands and products.
Taking into consideration these stats, it won't be wrong saying that Instagram is a renowned and reliable platform for building and growing brand awareness and introducing products all across the globe.