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How To Use Pinterest In Your Social Media Marketing Campaign?
Rockon I.T - Blog

How to Use Pinterest in Your Social Media Marketing Campaign?

  •   Bobby Bedi
  •   Aug 31, 2016

social media marketing

Pinterest, the social media platform that is popular for its pinners, boards and pins adds much weightage to any social media marketing campaign. It is great for interacting with your customer and target audience, and potentially a rich source for new leads. This is how you can use Pinterest Effectively:

Post Rich Pins

‘Rich pins’, more repins, followers and likes. They are also important for target marketing. There are six types of Rich pins: Place, Article, Product, Recipe, Movie and App. It is important to always choose the right rich pin.

Remember - Detailed Descriptions Get More Repins

Thanks to the latest update of Pinterest, now you can share slides, videos and podcasts on Pinterest. You can even add marketing content on this for further pinning and sharing. If you want more followers and pins, go for a Pinterest friendly website. Cater to your audience`s interests and lay focus on related pins.

Go for a Unique Name for Your Board

The name of the board should be clever and unique. Some of the best boards on pinterest are named ‘save me a seat’, ‘Here, there and everywhere’, ‘who stole the cookie ’etc. Such musical names create curiosity and encourage the customer to explore the board.

Don’t Use Your Personal Account for Business

Avoid using your personal account for business. Create a new business account and get it verified by pinterest. Display your business or brand name on it. You can also highlight your products and infographics. Connect with Other Social Media Platforms.

Nowadays content is digital and digital is content. The use of multi-channel and cross-channel approach makes you more visible and maximizes the impact of marketing. It is also possible to map the online journey of your customers. It makes easy to communicate with the right target at the right time. You can hope to get a positive reply to a pin even months after posting it.

Link it with Your Daily Blog

Your business blog is the personal introduction to your online presence. A Blog is crucial for initiating a positive dialogue with the customers. If operated in an honest way it can provide you with valuable feedback. Regular updating and daily interaction is the mantra for success. Pinterest will help expand your blog’s reach.

All in all, pin and repin quality stuff on your business pinterest account, make rich pins, give detailed descriptions of pins, keep unique names for boards, connect your pinterest with other social media accounts, and link it with your blog page to effectively integrate pinterest with your daily blog.

Hope you enjoyed this post!


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