Today, we thought we would take things to a new level and look at distinct points that can help you get the in-depth knowledge of hiring a digital agency for the growth of your business.
Now, whether you are new to the digital industry or have enough experience with all things digital, it can be tedious and confusing to know where to begin when it comes to selecting a Digital Marketing Agency. Why? Well, because there are a myriad of agencies available out there that claim to be ‘Specialists’ and they all look the same and pretty much provide same services.
The apt digital marketing agency for your business will obviously rely on your particular requirements and preferences. However, there are few things that you should always keep in mind when it comes to employing a marketing agency. Let’s take a closer look at these:
1. Age & Background
The first and foremost thing to consider is the existence age of the agency and the background of the employees in terms of professionalism. It is obvious that agencies keep springing up all the time, so a number of them will still be classed as ‘New’. In this case, it is advised that you should definitely know vital things related to the background and experience of their senior staff members, so that you can learn more about them and how they can use their experience to help you achieve your business goals.
2. Customer Base
Another important thing is to consider the agency’s customer base. The big client names will surely be impressive but don’t leave the rest either. Sometimes, an agency has more control and freedom over smaller, less-known customers. So, it can be a good idea to go through the work which they have completed for the other clients and what they have achieved.
When looking at the client base, you should look at the kind of clients they have or had, and whether they are relatable to your business. There is nothing to worry in case none of them are relatable but if they are, then it will suggest that the agency already has a good understanding of your industry and market place, which is a positive sign when it comes to hiring a Digital Marketing Agency.
3. Work Quality, Variety, and Results
Next on the list is the type of work the agency has delivered to the clients while fulfilling its ‘Quality’ and ‘Variety’ needs. Apart from considering the quality & look of the work, it’s also essential to take a look at the results which have been achieved via work.
For instance, if an agency has redesigned or created a website and it not only looks great but it is also user-friendly or easy to navigate and has resulted in lifting conversions, then it is really called achieving good ROI. Similarly, if an agency has produced some great infographics or some other content pieces which have high share rates and made an impact, then again, it is worth considering the agency.
When you purchase things like clothes and even technology, usually you consider the brand or its attitude before finally purchasing, and this same rule should be applied when opting for a Digital Marketing Company.
There some questions that you need to ask before making any hiring related decision. Does the content of their website make sense? Or is it just full of jargon that doesn’t mean anything? Similarly, how have they responded when you contacted them? Have they been friendly & personable, or a little abrupt?
Remember, you need to be able to relate to them because you are going to hire the agency to represent your brand. It is essential that you have confidence in them, and they can represent your brand effectively.
Well, we all know that no agency is fully transparent about their techniques because they don’t want to share their secrets. But, a good agency is always ready to share a few of their techniques regarding the work they are proposing to follow for your business, and this is where you need to be all ears.
Are all the techniques described by them relevant? Are they up-to-date and best practice? If an agency proposes to carry out link building and promises 400 article links, 2000 blog comments, and 600 directory submissions, then it is definitely not your scene.
6. Suggestions for Your Business
Last but not the least, it is also important that you consider what the agency is suggesting for your business and why. Do their suggestions meet your expectations? Do they know your business and your goals before finally offering a proposal?
If they don’t know your business, then there is a strong chance that they’re just offering a standard proposal, and there is no guarantee that it won’t meet your expectations or help you to achieve your business objectives.
The professional agencies always spend time to properly understand the business of their clients before putting a bespoke solution proposal together.