Software Development and Digital Marketing Company
Address :
9007 Arrow Rte Suite 290,
Rancho Cucamonga,
California - 91730
Tel : +1 800-559-5582
Email :
5 Things You Must Know Before Building A Mobile App
Rockon I.T - Blog

5 Things You Must Know Before Building a Mobile App

  •   Gemma Walker
  •   Jul 25, 2017

mobile app development services

With mobile apps becoming so intrinsic and ubiquitous, business owners today are well aware of the fact that if they don’t get one built for their enterprise, they’re most likely to miss out on a plethora of potential customers. According to statistics, there are around 4 billion smartphone users in the world, and it’s been predicted that the count will surpass 5 billion by 2019. In addition to this, there are more than 2 million apps on both App Store and Google Play Store, and collectively over a million on Windows, Blackberry, and Amazon App Store. As the numbers keep on mounting with each passing day, the count is expected to cross 254 billion by the end of 2017.

Having a mobile app for your business brings you endless possibilities to resonate with your potential customers, thus ensuring the success of your venture. As a business owner, if you’re looking forward to staying ahead of the curve and maximizing your enterprise productivity, then it’s always advisable to acquire quality mobile app development services from a reputable company.

Do you have a wicked idea for a mobile app? Even if you do, have you ever thought how are you going to create it? If you’re counting on your app developers for the same, then always remember that building a mobile app is not just about coding, in fact, it’s about creating a functional design and relying more on delivering great user experience. In simpler terms, the mobile app development process need to be well-organized and designed to solve the purpose of end-users. If you need someone who could help you with your mobile application development strategy, then it’s always a good idea to choose amongst the best mobile app development companies in California, US.

Here’s a list of critical things that you must have in order before you start building a mobile app for your business.

1. Estimating the cost of development

There are countless factors that contribute to the cost of developing a mobile app, which must be analyzed precisely prior to setting up the monetary boundaries. These factors may include:

  • Features and Functionality (for e.g. social logins, camera/video, location based services, chat/instant messaging)
  • Nature of App and Operating systems (for e.g. if it is a native app or a cross platform one, OSs may include Android/iOS/Windows/Blackberry)
  • The design (for e.g. template based design, custom complicated design)
  • Backend and Infrastructure (for e.g. connection to a database or a backend server)
  • The Functional Complexity (for e.g. number of screens and potential users)
  • App administration (for e.g. complex analytics, CMS)
  • Post-release Expenses (for e.g. cloud hosting expenses, support and maintenance costs, updates and marketing costs, registration costs on app stores, etc.)
  • Cost of Hiring a Suitable Talent (for e.g. freelancers, mobile app development companies, project managers, business developers, etc.)

Usually, most US-based mobile app development companies charge from $60 to $250 per hour. On a whole, building a mobile app for your business could cost you somewhere between $10,000 and $20,000, depending on your requirements.

2. Knowing your budget

When it comes to developing a mobile app, budget allocation is an important prerequisite that cannot be ignored. Thus, it’s always a good idea to allocate a budget for each step of the app development process. This requires a thorough understanding and consideration of each and every aspect that involves money, ranging from hiring developers and buying the right tools to product development and app monetization. Setting a budget before starting the app development process allows developers to work within the allocated funds while keeping in mind the client’s requirements, objectives, and timeline.

3. Choosing the right platform

Believe it or not, the hard-headed discussion on choosing the right platform for your mobile app can be entirely confusing. Since there is a myriad of mobile app platforms available today that can jumpstart your efforts, selecting the best fit for your business can be a long and arduous process. Two of the most popular app developing platforms these days are iOS and Android, and choosing between them just comes down to preference. However, if you’re still unable to decide on the choice amongst iOS and Android, then it’s always advisable to think of a holistic UI that you can deliver specific to your mobile app. This will not only influence the developers, but will also affect the scope and flexibility of an app.

4. Determining the ways to earn from an app

Before developing a mobile application for your business, it’s always advisable to find ways to monetize it. That is to say, if you’re looking forward to generating revenue with your app, then your app developers need to know exactly how to incorporate features that will help you make a good amount of money. There are strategies like Pay-Per-Click Advertising, which allows you to promote countless ads within your application and earn a lump sum of money on the basis of clicks and views. Also, it gives you the authority to decide on whether or not to charge users for downloads, in-app purchases, or paid subscription services. However, it’s always recommended to go for a freemium option on initial grounds.

5. Deciding on how to market it

Marketing a mobile app is equally important as developing it in the first place. As a business owner, you need to initiate an effective marketing strategy that go in line with your business at least 3-4 weeks prior to the app launch. There are a number of ways through which you can promote your app, which include:

  • Getting your app listed on the app store
  • Using relevant keywords that pertain to your business
  • Adding your mobile app on a review website  
  • Opting for in-app advertising (i.e. advertising your app in already existing apps)


Before you jump into the big decision of developing a mobile app for your business, it’s always recommended to gauge its impact beforehand. Keeping the above-mentioned things in mind prior to developing an app can surely help expand your customer base, thus improving your cash flow and maximizing your return.

If you need professional help in building a beautiful and interactive app for your enterprise, then acquiring Android & iOS mobile apps development services from an established company can increase the chances of success in your project. 


Leave a Comment