Let’s face it, the digital marketing land scape has gone through a dramatic change over the past few years, and Google AdWords is one of those extraordinary platforms that has made this possible. It is one of the most effective ways when it comes to paid online advertising. Many business owners throughout the world purchase quality pay-per-click services for bringing targeted traffic to their website.
If you’re unfamiliar with the term, Google AdWords is a pay-per-click service that allows you to create and manage ads online. These clickable ads are displayed in Google’s search results, and by using the right set of keywords based on your target audience, you can put yourself a step ahead of your fierce competitors and reach people who are actually interested in buying your products or services.
Even though Google AdWords is a paid service, it guarantees an exceptionally high ROI (Return on Investment). Well, good things don’t come free, do they?
If you’ve not used Google AdWords before, and you’re wondering whether using it is worth every single penny, then this post is for you!
Here are the five reasons why you should seriously consider using Google AdWords for your business.
1. Works faster than SEO
There’s no denying the fact that Search Engine Optimization (SEO) is a great investment for your business as it helps you get huge returns in brand recognition and sales. However, it takes months or even years to generate good lasting results through SEO. Plus, the more intense the competition, the harder it will be for you to get a competitive edge in the industry. Well, that’s not the case with AdWords.
The topmost benefit of using pay-per-click services for your business is that you don’t have to wait around so long to see results. To be precise, with Google AdWords, you can potentially attain the much coveted first spot in search, but of course, you will have to pay for each click. And here’s the best part: you’ll be given the authority to test different keywords and see if they actually drive sales for your business.
Here’s why Google AdWords are faster and more effective than SEO:
2. AdWords is Measurable and flexible
In comparison to traditional marketing channels like newspaper ads, billboards, print media, television commercials, and radio spots, digital marketing is highly measurable, with paid advertising being one of the most measurable and flexible channels.
While SEO and social media can be difficult to measure, understand, and implement, AdWords in comparison, is more transparent, providing loads of PPC metrics that allow you to evaluate what works and what doesn’t. In addition to that, Google AdWords provides you with a myriad of options so you can customize your campaigns and ads as per your particular needs. To be exact, it allows you to hyper-target the audiences you most want to reach.
For example, by acquiring PPC services from a reputable Pay-Per-Click management company in California, US, you can:
3. You pay only for results
Google AdWords is the best online advertising platform for businesses that are operating with a limited budget. There’s no minimum investment or monthly ad spend involved in paid advertising, which means there’s lesser risk as compared to other advertising options.
To put it simply, not only is PPC affordable, but it also gives you the benefit to pay once you get results. You only have to pay when someone clicks on your ad. That’s it! If there’s no click, you don’t have to pay anything to Google. Plus, you don’t have to bid on all keywords; instead, you just need to focus on the ones that can bring positive ROI to your business. In addition to that, you can adjust your budget based on your campaign’s performance or time of the year.
4. Converts better than organic traffic
It’s been scientifically proven that paid search traffic converts better than organic traffic, with conversion rates up to two times higher than organic results (taking into consideration the fact that conversion rates vary by industry). This is probably because AdWords traffic is more targeted and qualified, and the queries that result in ad clicks are much more commercial in nature, rather than information. However, this doesn’t mean that you should completely ignore organic sources, as they have more long-term benefits.
5. Your competitors are using Google AdWords
When someone searches any of your products or services online, and you aren’t running ads, but your competitors are, then you’re in deep trouble. To be precise, you’ll lose business almost instantly.
No one wants to be left behind in this fast-paced digital world. You often think if everyone else is doing it, so why not you. Well, that’s peer pressure! While it doesn’t work in case of jumping off a cliff, it is persuasive when it comes to digital marketing.
Since your competitors are already there in the sponsored results at the top of the Search Engine Result Page (SERP), can you afford not to be? If you ignore this highly effective search engine marketing channel, you may lose a whole lot of potential patrons who always turn up to Google for searching a product or service. The best you can do is grab the opportunities that come your way and make your business stand out from the competition.
These are the top 5 reasons why you should use Google AdWords to drive more traffic to your website and grow your business online.
So, what are you waiting for?
Acquire pay-per-click services of a reliable firm today to help your business generate high-quality leads, increase sales, and grow your customer base.