It is no secret that the present generation is a big time social media addict. Most people have accounts on several social networking sites such as Facebook, Twitter, Instagram, Reddit, Pinterest, Ask.fm, etc. with Facebook being the most popular of the lot.
Billions of people around the globe use social networking sites. This has given birth to Social Media Marketing Services which take advantage of the wide reach of such sites to generate leads and engage with the target audience of a business.
Facebook went from being unknown to over 2 billion users strong in just a little over a decade. Is that kind of success easy to come by? With that kind of momentum, do you think anything can stand in its way? Will the billions of active users drop down to millions?
Probably not in a very long time. Facebook is going to stick around for a while.
With such a monstrous user base, ignoring Facebook is not really an option for marketers. In fact, we can bet that your target audience is logging into Facebook nearly every day. The question is: how do you reach out to them in a way that benefits your business? Well, the answer is through well-planned Facebook marketing.
Undoubtedly, social media is an extremely powerful tool which can help businesses in achieving their developmental objectives and increasing revenue. However, if not used carefully, it can damage your brand’s reputation and tank your sales.
This post will walk you through 4 fatal Facebook Marketing Mistakes which you need to avoid at all costs.
1. Focusing too much on likes
One of the most common mistakes which budding businesses make is giving way too much importance to the number of likes on their Facebook pages. They equate the likes and followers on their Facebook page with success. However, that is not the case.
It’s not that likes do not matter. Of course, they do. The more likes you have, the more people you are reaching. But they are only the first step. The second step is to reach the right audience and keep them engaged. If they like, comment on, and share your posts on a regular basis that means you can reach the wider audience.
2. Ignoring negative feedback
Negative feedback is inevitable. When that happens, you can either ignore it, fight back, or take it in stride. Some firms take the shortcut by simply deleting or ignoring the negative comments. They might seem like the easier way out, but they do more harm than good.
Instead of turning a blind eye, why not take advantage of such situations to shine? How? Well, you can jot down a thoughtful and prompt reply to showcase that you are committed to highest customer satisfaction. This way, you will not only be able to calm and retain your pissed off customer, but also make a statement about your commitment to customer service.
3. Promoting your business … constantly
This is another big mistake which many brands make. Of course, you are using social media for getting your name out, but that does not mean you start using your Facebook page as a source of free advertisements. Too many brands employ social media to push their marketing message.
Ask any Facebook Marketer, and they will say that building relationships and trust will lead to sales. However, if you use your Facebook page as a billboard, that option goes down the drain.
Generally, the 80/20 principle is considered a good benchmark for segregating posts; 80 percent of your posts should be engaging while the posts that promote your goods and services should not exceed 20 percent.
4. Being a one-trick pony
Repeatedly posting similar content is a big NO! It gives the impression that your brand lacks creativity or is not in tune with your audience. In addition to this, your brand might be considered ‘boring’. This isn’t something that you want, right?
Instead of posting similar kind of stuff over and over again, try to mix things up a bit by posting a variety of content. You can choose a mixture of quotes, questions, contests, behind-the-scenes pictures, and so on. Your motto should be to keep users interested in your posts.
Keep in mind that the moment you stop caring about creating appealing posts, your users will stop caring about your posts as well.
To put it simply, all these mistakes can be avoided by training your firm’s social media evangelists. A simpler and more effective option is to hire a professional Social Media Marketing Company to handle your online pages. Remember to treat your social media followers in a similar fashion you’d treat a walk-in to steer clear of most of these problems.
If you are looking for a Digital Marketing Company in California, then contact us. Our team of seasoned marketers will help your business in reaching the success it so rightly deserves! For more information, drop us a message: firstname.lastname@example.org