The online presence of a law firm is the key to success in the market today. A solid website and online reputation will surely assist your firm to reach the potential clients, who would otherwise opt for your competitors. We believe that the development of your web presence should be based upon investment in assets that you can completely own as well as control. The sheer objective of our services is to make you free from recurring advertising costs while placing your firm on a sustainable path to success.
Our investment based approach to online marketing for lawyers
There are a myriad of firms that hold themselves out assisting lawyers to perform better online. However, the issue with a lot of such companies is that they funnel your marketing money into those assets which you do not own or control. They would have you spend money on the approaches that may or may not yield clients, and these approaches also cost a hefty amount of money, which must be regularly paid in order to maintain the firm’s revenue.
We completely part our ways from such approaches and believe in our philosophy that helps lead our clients towards a better future. Rather than funneling your hard earned money into renting online ad space from third-parties, paid search placement, paid online ads, etc. we take an investment based approach of online lawyer marketing. By investing in quality content, which you fully own and control, you can avoid the recurring monthly expenses.
We feel immense pride of the fact that our customers have grown their practices while avoiding other ineffective services. This investment based approach enables you to grow your revenue while keeping your overhead down. Our approach is straightforward which includes the regeneration of your existing website or build a new one for you that complies with the Google’s latest standards.
First, we improve or add quality to the website content that is relevant to both potential clients and search engines. Second, we perform consistent maintenance to abide by the changes in case Google’s requirements change.
In addition, we also help you in ensuring that your blog section on your website is regularly updated, and your online reputation is such that potential clients will more likely to contact you. This way, you can continue the approach of investing in your own assets according to the progress of the program.