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Why Your Business Needs A Responsive Website Design
Rockon I.T - Blog

Why Your Business Needs a Responsive Website Design

  •   Gemma Walker
  •   Nov 09, 2017

Responsive Website Design & Development Services

The use of mobile devices is rising stratospherically, which makes mobile-friendly websites all the more important. If your site is not developed to adjust & respond to smartphones or other devices, then you are lagging behind your competitors as they make use of modern website designing services to build their sites.

To overcome such situation, you need to use a responsive website design as it can easily and quickly adapt to various mobile devices. Now you might be thinking how a responsive website design can help you to stay ahead of the curve, aren’t you? Here are some of its benefits that will answer all your queries.

The rise of M-commerce

Many things have changed dramatically over the last decade, whether it is technology, culture, social life, or the way we shop. Among these, it is our shopping style that has undergone a complete overhaul.

According to a Dscout research, the average person touches their cell phone 2,617 times a day and checks it 150 times respectively. M-commerce has become a major channel and true frontier for online shopping through mobile devices.

It also revealed that more than 80 percent of people regularly use their smartphones to shop online. If your website is not mobile-friendly or your products & services don’t show up on the phone, then you are surely missing out on a lot of business revenue.

Mobile: A global network

When it comes to surfing the Internet, there is no denying the fact that smartphones & tablets have surpassed traditional computers. Currently, more than 58 percent of people own cell-phones, and nearly 60 percent of web traffic comes from mobile devices and these numbers continue to grow.

Nowadays, almost everyone uses mobile devices for browsing the internet or searching information. Every marketer wants their site to be famous amongst users. But if you don’t have a responsive website, then users are more likely to switch to some other site which works flawlessly on their phones or tablets. So, if you are creating a new website for your firm, keep in mind that mobile users is that sect of people which you CANNOT afford to ignore.

Improves search engine ranking

It goes without saying that web hosting helps improve your website’s search engine ranking and draws more traffic. However, having a responsive website is as imperative as choosing the right hosting services for your business.

The reason being that with a single site, Google and other search engines only have to crawl through one URL. It improves a website’s usability and allows users to easily navigate without getting confused or lost. Also, it fastens the page loading speed, reduces bounce rate, and makes social sharing faster and easier.

Supports multi-devices

One of the key aspects of having a responsive design is that it makes your site accessible to a wide range of users spanning several devices (from desktop screens to smartphones & tablets). It improves user experience and also accommodates every single user, whether they search your site through a computer or mobile device.

Consider the following scenario for better understanding. Let’s say a customer visits your site to check out your products or services via a traditional computer. Suddenly, there is an emergency and he has to leave. That’s when he decides to use his mobile phone to find the same information which he was looking for.

Unfortunately, he couldn’t find it again, probably because your site is unresponsive. As a result, he would simply leave your site and take his business elsewhere. And voila! You have lost a potential customer. If you do not want this to happen, then you need a responsive web design as it allows your visitors to access the website from any device.

Future scalability

If you are about to design a website, then you should always have scalability and growth in mind. Responsive design empowers your site to stay ready and adapt to the devices and resolutions that are yet to come.                                                                                                                     

Responsive websites are flexible, they utilize fluid grids layout and can scale up and down as needed to fit the screen on various devices, whether new or old. Also, it helps to generate more sales, increase your company’s online presence, and boost your business’ efficiency and productivity.

Bottom line

To conclude, if you have a responsive site for your business, then you can retain and convert more potential customers in the long run. Developing such a website takes a lot of efforts and years of experience. That’s why it is highly recommended to acquire services from a reputable web development company in California as they can help you build an intuitive, responsive, and robust website for your business.


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