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Top 4 Mobile App Development Trends That Will Only Get Bigger In 2018
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Top 4 Mobile App Development Trends That Will Only Get bigger in 2018

  •   Gemma Walker
  •   Feb 09, 2018

Mobile app development trends 2018

It’s no secret that 2017 was a phenomenal year for mobile app development as it revealed many astonishing trends that one couldn’t miss out on. Businesses today are well aware of the fact that mobile apps are no longer an option, but a necessity. The app development industry is changing every second and 2018 will be no different, thanks to our increased dependency on smartphones, internet, and social networking.

But there’s one thing that makes 2018 more exciting and meaningful for app developers, software innovators, and marketers, i.e. the 10-year anniversary of both Apple App Store and Android Google Play. Since their inception, the app development world has witnessed rapid progress in the methodologies and trends. According to statistics, more than 180 billion apps were downloaded in 2017, (as compared to 2.52 billion in 2009) which generated a revenue of around $35 billion. At that pace, it is forecasted that the figure will surpass 350 billion in the next 3 years. Fascinating, isn’t it? 

Despite the flood of numerous tech innovations from diverse technology niches, mobile apps are here to stay and grow beyond imagination in years to come. So, without further ado, let’s dive into the top four mobile app development trends that will shape the mobile landscape in 2018.

AR and VR will continue to evolve 

There’s no denying the fact that both Augmented Reality (AR) and Virtual Reality (VR) have taken the entertainment and gaming industry to a whole new dimension. One of the key highlights of 2017 was the substantial investment made by the world’s top brands Google and Apple in the development and accessibility of augmented reality.

With the launch of Apple’s ARKit and Google’s ARCore, developers now have access to two rock-solid platforms for developing AR apps for mobile devices.

There’s a prediction made by industry experts that the combined market size of augmented and virtual reality would hit $150 billion by 2020 and $215 billion by 2021. Also, it is foreseen that the AR apps will surpass 5 billion units by 2019. Both AR and VR technologies are being widely used around the world, and are sure to advance considerably in 2018. 

Cloud-driven apps to gain prominence

Cloud-based app development is one of the hottest trends paced in the last few years. Experts have predicted that this booming technology will likely see a boost in 2018. According to a recent research, about 90 percent of the total mobile traffic – encompassing social networking, online gaming, web browsing, and audio/video streaming – will be driven by cloud-based apps by 2019.

Today, companies across the world are leveraging cloud services for streamlined operations, reduced hosting costs, better storage capacity, and increased productivity & user retention. One of the best advantages of cloud technology is that it makes your app more secure, and there is no risk of data loss. 

Since business owners today are well aware of the significance of cloud-based services, it won’t be wrong saying that in 2018, the vast majority of mobile apps will be cloud driven.

IoT and wearables to redefine the app landscape

The concept of wearables and Internet of Things (IoT) is something that one couldn’t imagine a few years back, but today it has become reality, thanks to numerous technological advancements.

It is foreseen that the investment in IoT will reach 120 billion in the next 3 years. In addition to that, IoT is predicted to grow from $170.57 billion in 2017 to $661.74 billion in 2021.

On the other hand, the wearable technology (particularly smartwatches, smart glasses, fitness bands, and Bluetooth earbuds) is likely to grow and reach $31.27 billion by 2020, at a CAGR of 17.8% between 2015 and 2020. IoT and Wearables received a great deal of attention last year, and this trend will only get bigger and better in 2018.

Mobile payments and transactions will continue to grow

In the final quarter of 2017, a lot of banks adopted mobile payments technology, which was proven to be a fruitful investment for both online and mobile banking.

As a result, developers started getting higher demand for building mobile wallets in the form of apps, which were completely secure. According to statistics, more than 1.5 billion wallets were in use last year, and this number is more likely to get bigger in 2018.

Summing Up

As new technologies continue to emerge, the future of mobile app development seems extremely bright. As far as 2018 is concerned, it is bound to be a very exciting year for app developers as the mobile app industry is expected to undergo a major paradigm shift. With Accelerated Mobile Pages, IoT & Wearables, Mobile App Payments, AR/VR, Business Bots, and so much more in its bucket, mobile app development has plenty to offer in 2018 and beyond.

So, in order to stay ahead of the curve and maintain a competitive edge, it is essential for businesses to keep up with the latest industry trends, standards, guidelines, and practices.

If you’re seeking a reliable mobile app development agency in Rancho Cucamonga, CA that can effortlessly integrate these trends into your mobile app strategy, then look no further – we’re here to help!

RockOn I.T is a full-service Mobile App Development Company in California that offers best-in-class mobile app development services to its global clientele. Get in touch with us today and see what we can do for your business!


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