Nowadays, it is absurd for a business to not have an online presence. It not only multiplies the returns but also spreads the word about the products and services the venture offers. Apart from that, it assists startups in getting their name out there while also helping established firms to cultivate customer loyalty.
Undoubtedly, not many firms have an in-house development team to build and maintain a website. This is where a web development company kicks in. It builds easy-to-navigate and intuitive websites for its clients, thus making the website building process a lot simpler.
Many people think of the development process as the sum of various technical matters such as code, wireframes, content management, and so on. However, it is not just about how the social media buttons or slick visuals are integrated, but about crafting a website that completely syncs with the overarching strategy of the company.
A good website is not merely an eye candy; it attracts visitors and helps them understand the products as well as the company through an array of indicators, visuals, text, and interactions. That means every part of the site should contribute towards a pre-determined goal.
But how can this harmonious amalgamation of all elements be achieved? Simple, through a holistic development process that takes all of the above into account. Thus, the entire process can be broadly segregated into six stages which are explained ahead:
1. Goal Identification
In this initial stage, developers need to get a grasp of the website’s end goal. This can be achieved by talking in length with the client or stakeholders. To put it simply, they look for answers to the following questions:
If the development team does not get clear answers to these questions, the whole project can set off in the wrong direction!
2. Scope Definition
One of the biggest problems which accompany many development projects is scope creep. This is how it goes: a client sets out with one goal in mind, however, which expands, evolves, or undergoes many changes during the development process.
As a result, the firm is laden with more work and sometimes even have to redo the whole thing! The additional work is not a problem, but if it is not matched with an equivalent surge in budget and timeline, the going becomes tough.
3. Sitemap and Wireframe Creation
A sitemap provides the foundation for any well laid out website. It gives the website development company a clear idea of the portal’s information architecture and also elucidates the relationship between the content elements and various pages.
Building a website without a sitemap is like constructing a house without a blueprint. The odds of something going wrong are very high.
After the sitemap is ready, it is time to build the wireframe. It provides a framework for storing the website’s content elements as well as visual design and also helps to identify any gaps and potential challenges that were left out in the sitemap.
4. Content Creation
Once the framework is in place, the development firm takes care of the most important aspect of the website – its content. Content serves two purposes.
I. Drives engagement & action – Content engrosses readers and drives them to fulfill the site’s goal. This largely depends on the content itself and how it is presented. Short, crisp, and intriguing content catches the eye and turns visitors into leads.
II. Search Engine Optimization (SEO) – What good is a site that is not visible to its potential patrons and serving the purpose it is designed for? Proper use of keywords can overcome this barrier. Informative, well-written, and keyword-rich content is easily picked by search engines which makes the site easier to find.
After everything is done and implemented, it is time to begin testing.
Each page is thoroughly checked to ensure that all links are up & running and the site loads easily on all browsers and devices. Some errors can creep in due to small coding mistakes; while it is a pain to find & fix them, it needs to be done because presenting a faulty site to the general public is bad for business.
Once everything is working flawlessly, it is time to plan the launch! This includes planning the launch timing as well as communication strategies, i.e., when will the site be launched and how to let the world know about it? Do not expect the launch to go perfectly. There still may be some elements which need to be fixed. Development is a fluid process that calls for constant maintenance.
The Bottom Line
One thing worth remembering is that launching a website is not the end of the job. This is the beauty of web; it is never finished. One can always keep on adding new functions to the website. However, try adding only those features that can be actually beneficial for the visitors otherwise, the unnecessary ones will only make the site more gimmicky.
If you want your business website to be developed with this precision, then contact us! We are a team of go-getters that offer professional web development services in Rancho Cucamonga. You can drop your queries at firstname.lastname@example.org