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Need A Brand New Website – Get Your Thinking Cap On (Part 2 Of 2)
Rockon I.T - Blog

Need a Brand New Website – Get Your Thinking Cap On (Part 2 of 2)

  •   Gemma Walker
  •   Jun 22, 2017

Web Development Services

As promised in the last blog post, we have come up with a complete guide for your website. In this, we have tried our best to incorporate all which can help you decide what’s right and what’s not for your website so that it can perform efficiently while fulfilling the purpose of its creation. So without any further delay, Rockon I.T presents:   

A guide to your website

Because what good a shiny new website can be if you can’t make heads or tails of it.

There’s a lot to keep track of! Well, the good news is, if you opt for the right digital marketing services provider, then all of this will be included in a detailed plan, and you’ll have constant check-ins to measure the progress. In addition to this, they will allow you to identify the suitable next steps for your business so that it can continue to create your new digital foundation.

But let’s say that you are still interested in hiring a freelance web developer or choosing a DIY solution. These are known as valid options, though they do have some risks involved. If you do choose this route, then here are some considerations.


  • Is the platform you choose easy for you to use?
  • If you are going to opt for a freelancer, is their preferred platform such as a Content Management System (WordPress, Drupal, or Joomla) user-friendly for non-developers?
  • Or does the freelancer use a Content Management System at all (the website update process is only possible by accessing the server and website files)?

Ease of Use

  • At the end of the process, can you update the website with no extra help (ex: update text, add pages, post pictures, PDFs, etc.)?
  • Or is the website constructed with the thought that the site developer will be the one carrying all the routine updates?


  • If you are revamping your site, do you have an idea about how to set up redirects while preventing dead links so that is no loss of organic search traffic?
  • Does the freelancer who you have chosen for web development services know the same?


  • Do you have your own team of writing experts and which is also knowledgeable about creating out of the box content for your site?
  • If you are choosing a freelancer, then how good their writing skills are?
  • Are you sure that they will ask the right questions regarding your audience so that they can target them effectively?


  • Platforms like Squarespace use different design templates to build websites and this means all the sites built using these templates look the same. Is that something you want for your site?
  • If you’re opting for a freelancer for web designing services, do they have an exclusive design portfolio? Or when you consider their former clients, do their websites all look similar?


  • How do the templates which you are considering look when viewed on a mobile phone or tablet? Is it still easy to use? Does a freelancer with mobile app development services experienced enough to create an effective mobile app for your website?
  • How about the websites included in a freelancer’s portfolio?

User Experience (UX)

  • Do you have a plan for making your website easy to use for your customers?
  • When you see the websites built by a freelancer, do you find their websites easy to navigate?
  • Do those websites answer the queries and questions you have about the business?


  • How do you plan on measuring the success of your website?
  • Are you comfortable setting up tools like Google Analytics or Google Tag Manager to collect the performance data of your site and make changes accordingly?
  • Is your freelancer comfortable using such tools?
  • If someone else is taking care of these resources for you, will you be the one who owns the accounts or will they?
  • If you need help understanding about how these tools work, where can you go to learn that?

Before you put all your time and resources into creating a website, the first you should think about is your goals. Similarly, you must think about whether or not you have what it takes to create a site which will enable you to fulfill those goals and that too within the projected time frame. Websites are no child’s play and they can prove to be expensive to fix if things are not taken care of in the first place. Why take that chance? Contact us today.


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