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How Going Digital Can Transform Your Real Estate Business
Rockon I.T - Blog

How Going Digital Can Transform Your Real Estate Business

  •   Gemma Walker
  •   Nov 29, 2017

real estate website design & development company

It’s no secret that digital marketing has revolutionized the real estate industry in a significant way. Apart from uplifting the brand image, going digital also helps you target the right customer base, which in turn, assists you in generating leads and promoting sales.

Despite the busy schedules and lazy excuses, homebuyers today prefer doing detailed research online before making the final purchase. There is a myriad of real estate portals available online where one can shortlist suitable properties on the basis of accommodation, budget, and most importantly, proximity to nearest basic amenities.

By acquiring digital services of a real estate website design & development company, business owners can provide 3D & rendered floor plans, aerial views, and 360-degree views of the site, helping buyers explore the property from each direction while enjoying the comfort of sitting at their homes.

One of the most prominent facets that make digital marketing so popular in the contemporary real estate industry is its ability to reach the right audience at pocket-friendly rates. Several real estate businesses in the U.S have amassed the concept of Digital Marketing and are using social media platforms to reach out to their target audience successfully.

Digital Marketing for Real Marketing: Statistics  

  • Around 92 percent of consumers use the internet during their home buying process.
  • Presently, more than 80 percent of all home buyers prefer searching online for buying home.
  • Over 75 percent of Americans use search engines for buying home, as compared to just 52 percent in 2005.
  • In 2016, 42 percent of homebuyers’ first step was looking online for a home.
  • About 14 percent of consumers first looked online for information on the complete home buying process, whereas only 11 percent contacted a realtor and 10 percent talked to friends or family about the process.
  • About 82 percent of homebuyers trust online agents as good information sources. 
  • Social media being a free marketing tool is utilized by more than 90 percent of the realtors.

As per the latest industry trends, it is mandatory for every business to have an online presence, which can be achieved only via Digital Marketing. To be precise, if your real estate firm doesn’t have a digital marketing strategy, then you’re probably missing out on a pool of prospective clients.  

Importance of Digital Marketing in Real Estate 

Gone are the days when you had to search amongst thousands of properties for your dream home. In the past few years, digital marketing along with the cutting-edge technology has completely transformed the process of buying a house. Homebuyers can now easily connect with realtors sitting thousands of miles away at the click of a button.

By choosing a reputable Real Estate Website Design and Development Company, realtors can make a homebuyer’s journey (from discovery to purchase) less time-consuming, more informative, and well-fragmented. Although many business owners still believe that word-to-mouth advertising is better than its digital counterpart, studies prove otherwise. By incorporating digital marketing into your real estate business, you can maximize your reach, frequency, and conversions.

Here’s how digital marketing can transform your real estate business:

  • Cost Efficient: Digital marketing offers free advertising at comparatively lower prices as compared to other advertising channels.
  • Increased exposure: Considering the myriad of real estate projects that vary in cost, size, and location, having a digital marketing strategy in place can help expand your overall reach, and even customize that reach towards a specific target audience.
  • Performance analysis: Digital marketing allows you to keep a regular check on your advertisement’s performance in the competitive market. Also, it makes it easier for you to understand which marketing technique works best for your business.
  • Creative license: Whether it’s an independent house, apartment, a plot of land, or a villa, there are countless ways in which real estate owners can showcase their products in the online marketplace. 
  • Brand building: It’s no secret that to succeed in the vast industry like Real Estate, proprietors need a strong and reputable online presence. This is where digital marketing comes to the rescue and helps build a brand name and reputation for your business.

There are several digital marketing strategies that help make your real estate business a success, including Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click Advertising (PPC), Email-Marketing, Blogging & Content Marketing, Online Reputation Management (ORM), Digital Marketing Measurement, etc.


Long story short, real estate is the most reliable and secure long-term investment you can make, and the ability to purchase or sell a property will only get easier with innovative technologies coming into the digital space. So, if you’re running a real estate business but not harnessing the power of digital marketing, then you’re missing out on a lot of potential conversions.  

If you’re looking for a reliable digital marketing and web development company in Rancho Cucamonga to accelerate your real estate business, then look no further. We’ve got you covered! For more info, give us a call +1 (800) 559-5582 or drop us a line


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