As we enter the fourth week of the New Year, it’s a good time to discover the trends, techniques, and tools that will actually stick and dominate the world of website and digital product design in 2018 – and beyond.
2018 is bound to be an exciting year in terms of web design, with bold typography, advanced scroll-triggered animations, custom illustrations, asymmetrical grids, vibrant colors, bottom sticky elements, IoT connectivity, and so much more to keep our attention.
Let’s talk about it in detail!
Here are the top three web designing trends that are poised to rule the web world in 2018:
Making Mobile a Priority
In the last couple of years, mobile browsing has successfully surpassed desktop browsing. As a result, it has become more important than ever today to ensure that your mobile presentation is faultless.
According to statistics, 80 percent of global internet users own a smartphone and around 60 percent of those are unlikely to return to a website when they face trouble accessing it on their mobile device. In addition to that, the average time spent on mobile devices is constantly mounting at a rapid pace and has crossed the figure of 5 hours per day, according to a study by TechCrunch.
With mobile traffic increasing incessantly, it is extremely important for businesses to have a responsive website, so that customers can easily access it regardless of the device they’re using. In simpler words, mastering mobile design and understanding how content can be best consumed on smaller devices will be a key challenge this year.
Scroll-Triggered, Subtle Animations
With the advancements in browser technology, more and more websites today are switching to animations and animated GIFs from static images, to engage customers in their communication approach.
In 2018, the concept of scroll-triggered, subtle animations will go mainstream in the form of cinemagraphs, animated logos, particle backgrounds, and animated thumbnail images. One of the key highlights of scroll-triggered animations is that they encourage your target customers to keep scrolling down your website pages with specifically triggered interactive elements, which increases engagement, page views, and conversions. They not only appear intriguing to the user but can also help demonstrate your product or service.
This type of animation, when correctly used and though out, can help your business website look more professional and exquisitely cutout than your competitors. All in all, scroll-triggered animations offer an exciting, visually stimulating way to dress up your website without actually dragging it down. This trend has been around for a while now and is here to stay in 2018. So, if you’re looking forward to using integrated animations to keep your customers engaged throughout the browsing experience, the best you can do is acquire top-notch E-commerce web designing services of a reputable firm.
Bold, Dynamic Typography
For decades, designers have been using the same small set of fonts for designing websites, but not anymore. Typography is beginning to embrace its artistic possibilities, which will likely to continue in 2018.
While it’s essential to keep the website design clean and simple, web designers can unleash their creativity on typography. In 2018, big, bold, and dynamic typography will take the center stage. It’s not just the size of the text that’s going to change, but also the style.
Designers will be able to actively employ highlighting and underlining, which will not only create an intricate visual effect but also make their text more readable and usable. In addition to that, they could also lay images over their bold captions and turn their letters into art objects. On the whole, there’s a lot of room for creativity as far as typography web designing trends for 2018 are concerned. All you need to do is choose the option that appeals you the most and think carefully about implementing it right.
There’s no denying the fact that the success of a website or an application depends primarily on its design, which is why it is vital to keep yourself updated with the latest ongoing web industry trends and techniques in 2018. Apart from the ones mentioned above, there are various other trends that could shape the web design industry this year, including the rise of WebVR, Dynamic Gradients, Illustrations and SVG Images, Asymmetrical and Broken Grid Layouts, Particle Backgrounds, Drop Shadows and Depth, Voice User Interfaces, Storytelling, and Fluid Shapes.
The most important thing to remember going into 2018 is that modern web design isn’t focused on websites anymore (whether they’re accessed on mobile or desktop). Today, designers need to see the bigger picture (considering what trends to follow and techniques to apply) and make decisions accordingly.
Are you inspired & intrigued by these forthcoming trends and seeking a reputable web designing company in Rancho Cucamonga, CA for your custom website design needs? Don’t worry, we’ve got you covered! We offer best-in-class web designing services to our esteemed clients and customers in California and around the world.