Most of the times, the ideal ways to get a hold on your customers on social media needs clear out-of-the-box thinking. In case you want to multiply your following, increase the number of your sales, or simply want to share brilliant content with your followers, keep your eyes open for a professional Social Media Marketing Agency. But for starters, here are the top tips through which you can start pushing your business growth forward on different social media channels:
Opt for the right social media channels
Long gone those days, where Facebook and Twitter rule all. In today’s online sphere, Pinterest has now surpassed Twitter to be the second-largest generator of traffic when it comes to social media sites (Facebook still holding its position at 1st). Posting high-quality photos of your products or services is a great start because Instagram and Pinterest are counted amongst the most highly image-driven channels.
Similarly, Google+ is another underrated platform which can make your content rank higher in the Google search. Moreover, joining and participating in community activities on Google+ can boost the number of your target audience. So, if you want to follow the process of posting ad content, then platforms like Facebook, Pinterest, Instagram, and Twitter are the way to go for.
Take advantage of hashtag research
There are a myriad of websites that help reveal the number of times a hashtag has been used. On Instagram and Twitter, you are allowed to use the maximum of 30 hashtags, and this is a great way to spread awareness of your brand among others. A hashtag helps archive a post for others, who are looking for the same topic, or who have an interest in that type of content.
Offer Discounts, freebies, promotions, useful advice, etc.
When it comes to Social Media Marketing, running promotions, holding contests, offering freebies, etc. are some of the best ways to reach customers on social media. Providing something which can be helpful and informative for your followers through your social media channels will help attract a wider audience (Remember - don’t push hard). Post the content which is shareable. A giveaway every now and then won’t drive customers away, either.
Join groups & communities
On various social media platforms, this plays an important part. You should join related groups on Facebook, Twitter, Google+, LinkedIn, etc. that have the tendency to be interested in what you’re offering or promoting. Find relevant pages for what you’re selling on your channels (perhaps even competitor pages) and follow the ones who are following those accounts. This will, at the very least, instantly make prospective customers familiar with your brand or business.
Share your story & showcase your customers
Why big brands usually fetch more traffic as compared to others? Well, they know the power of sharing and leave no stone unturned when it comes to using it. Big brands often share “behind the scenes” or “throwback” videos, photos, and also stories through social media. Moreover, they share stories from their customers. This is recognized as one of the top ways to get customers on your social media - sharing customers’ experiences and feedback directly. It offers some depth and adds a meaning to the journey of your business.
Take advantage of friend referrals
Send invites to your friends and existing customers to share your content. Also, send invitations for your audiences’ other connections to “like” or “follow” your social media accounts. Through social media, you can initiate the word-of-mouth referrals, which is why it is vital to find new and effective ways to reach your customers on social media. Sometimes, this means requesting for referrals and also providing a referral, new customer discounts, etc.
Here’s the Re-Cap
Do you skim? We understand. Here’s the recap of 6 tips for successfully reaching to your customers on social media, thus, growing your business:
1. Opt for the right channels for your brand.
2. Take advantage of hashtag research on Twitter and Instagram.
3. Discounts, freebies, promotions, useful advice—help out the customers.
4. Join groups and communities to share your content (follow your target audience).
5. Share your story & showcase your customers on different social media channels.
6. Take advantage of friend referrals in order to drive traffic to your social media accounts.
All of these tips are perfect for starting your journey on social media platforms, but in order to take your business growth to another level, you have to opt for a Digital Marketing Agency. To know more about our digital marketing services, you can contact us at: email@example.com