We are living in an era dominated by mobile phones. In fact, the number of smartphone users has surpassed those using a desktop. This does not come as a surprise, given its portable and multi-purpose nature. Consequently, entrepreneurs have understood that mobiles can be the leading driving force that attracts a broader customer base.
However, one shouldn’t expect rapid growth just because they availed Mobile App Development Services. With millions of apps already available on the App Store and Play Store, it is fairly easy to go unnoticed. If you want to avoid a similar fate, then it is essential to develop a one-of-a-kind app which people can fall in love with.
What makes an app GOOD?
Some people are of the view that in order to make it big, an app needs to have a catchy name and visual identity. While these factors do play a significant role in making an app successful, they are not the only parameters which need to be considered.
Then what does it take to qualify as a good app that leaves a mark on the hearts of the customers? Well, the answer is quite straightforward: an app can be considered good if it completely satisfies the user, and is able to pull this off in a quick and effective fashion.
The consumers should be able to find or do what they want in a matter of a few taps. Also, it is not necessary that an app should perform a whole array of functions. It might as well do just one thing, but do it flawlessly and exceptionally well.
There are many other factors which determine how an app will fare in the real world. However, the knowledge about the functions which people actually desire can help you start on the right foot, thus stacking the odds in your favor.
Here are the 5 important elements which should be a part of your mobile app so that it has an actual shot at success.
I. Rich Experience
If you want your app to be downloaded and accessed by people regularly, then it needs to offer an experience that is hard to come by. Many entrepreneurs think that their firm needs an app just because everyone seems to be offering one.
But if one is not clear as to why their users need an app, they might end up providing the same browsing experience on the app as well. This is a big downer. What is the point of offering a separate app if it offers the exact same thing which is already available online?
Remember, do not create a mobile app just for the heck of it. It will not be of much use unless you provide genuine value to the people.
II. Intuitive and Easy Navigation
One of the biggest reasons why people delete an app is because they do not use it. Even if they do, there is no guarantee that your app is safe. A considerable number of people instantly uninstall an app which they find confusing.
Time is of the essence here and most individuals want instantaneous results. So, if your app has a complex User Interface (UI), you are not doing yourself any favors. And once the user moves on, their chances of coming back are very bleak.
What they need is an easy-to-navigate app which offers everything within a thumb’s reach. Also, try to keep the scrolling and taps on the bare minimum while developing the architecture.
We barely scratched the surface of features which people love to see in an app. Subsequently, they help you in driving up its desirability factor of your app. So, stay tuned as we will be talking about the rest of such features in our next blog.