As a business owner, you must know that it takes more than just an appealing website to generate new leads and nurture the existing ones. According to Media Post, it has been predicted that the total spending on Internet Advertising will grow this year. Eventually, the Internet will become the largest medium for advertising in 2016, ahead of Television.
Since more and more consumers use internet to find and buy the products they need, it becomes equally important for you to step up your digital marketing efforts and build a strong online presence – the most important lead generator for your business.
However, a few advantages of digital marketing Tips for small businesses is that it can prove to be very cost-effective for them and the Return on Investment (ROI) is often much higher than other traditional forms of marketing.
Here are a few digital marketing tips that can help your small business succeed.
1. Produce Powerful Digital Content
Content is still King and will continue to thrive in 2016. 51% of digital marketers will increase their content marketing budget this year. In addition, 76% of digital marketers will produce more content. To succeed online; it is important to have an effective content marketing strategy, focusing primarily on quality rather than your product. Try adding fresh content to your site (relevant to your target audience), that will not only get you more traffic from different search engines (Google, Yahoo, and Bing) but also help you generate some quality leads from your engaging content.
2. Make Your Blog Stand Out
According to Social media, it has been predicted that Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. Blogging at least twice a week helps you increase your website’s visibility on search engines. Focus on providing your prospects with informative and non-salesy content that you can put up on your blog. Do guest-blogging – one of the best marketing tools ever, which helps you expand your reach and show off your knowledge on a bigger platform. Also, you can add an author bio in your blog, linking it to your business site – making it easy for your target audience to reach you.
3. Leverage Social Media
According to Ironpaper, 93% of shoppers’ buying decisions are influenced by social media. Moreover, it has been predicted by Webbiquity that Social media’s share of the total marketing budget will grow from 10% to 14% this year, while spending on offline advertising will fall 2%. If you are thinking of advertising on social media and search engines, be sure to plan your campaigns well. If you feel that your small business cannot leverage social media, it’s time to start right away. Instead of working on all social media platforms, choose those that are most preferred by the top industry leaders, prospects and customers (start from Facebook, Google +, Twitter, & LinkedIn).
No doubt running a small business on a shoestring budget is tough, but if you follow these useful digital marketing tips, you can keep your marketing costs down and focus on improving your brand visibility without sacrificing much. For more tips and tricks on digital marketing, visit us @Rockon I.T, We’re the experts!